Intro
specialties
experience
contact
Nikki Thompson
Finding what makes it magnetic.
communications
- Media Relations
- Public Relations
- Community Engagement
Hi there!
thanks for stopping by.
My passion and background as a portrait photographer has allowed me to naturally connect to human-based narratives while creating visual identity. I love digging deep in grasping a story from 360 degrees along with understanding the vision of the people behind an organization. It excites me to work alongside fellow creatives to build a cohesive and magnetic brand identity, cracking the creative code.
The ultimate objective?
Cultivating unforgettable brand identities and experiences that not only align with stakeholder vision and goals but most importantly leave a positive impact on audiences.
My storytelling and leadership toolkit includes:
creative direction
- Creative Vision
- Project Management
- Social Media Management
media production
- Photography
- Graphic Design
- Videography
Going, Growing ATX
Campaign Direction, Design and Media Production
01
The Ask
Creating an approchible, eye-catching campaign that can assist in creating awareness of ongoing construction while establishing a friendly, yet educational tone to ease and inform Austinites about oncoming construction happening throughout the City.
02
The Solution
By gathering a 360 degree view of the project ask, program background, and having a grasp on audience demographics, I teamed up with the program's business consultant to formulate a Creative Brief and budget outline for our paid media buying outlets. A script was crafted which served as the campaign's wireframe for our Storyboard and social media templates.
Media Kit
Snapchat Ad
Creative Direction, Character development, Storyboard, Editing, Postproduction and Voiceover : Nikki Thompson
Character and Background Design and Development: Kimberly Hoeckmann-Percival
Script and initial Creative Brief: Dea Crichton
Mindzai Creative
Brand Alignment, Creative Direction Media Production
01
The Ask
As new apparel designs were being produced in Mindzai's brick and mortar shop, the owner was wanting to create a social media campaign emulating Mindzai's 'lifestyle' that would not only improve engagement online, but also bring more awareness to the brand's 'culture'.
02
The Solution
After gathering the merch needing to be featured and sold, two photo shoots were coordinated, directed, shot, and a series of campaign materials were then produced featuring some of Mindzai audience's favorite summer activities -- hitting the skatepark and showing off some fresh ink poolside.
Summer Campaign 2019
Our Future 35
Media Production, Graphic Design, Copywriting
01
Background
As Creative Director for the City's Community Relations and Outreach team, I am closely working in line with Downtown Austin Alliance's previously established branding and extending the digital and printed collateral resources as outreach efforts grow.
02
Solution
Creating a variety of layouts and combinations of the pre established branding elements to give each outreach effort it's own individual set of "wings." Keeping in mind our audience and balancing between keeping things exciting and fresh while adhering to City standards.
CONTACT
Location
Austin, TX
*Open to relocating to CO or NM
email
magnetic.nikki@gmail.com
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